Today, more than 80% of global shipping involves containers. They're packed with everything from personal storage items in dry containers to heavy machinery on flat rack containers. For business owners shipping products, getting a container from point A to point B requires precise planning and high-level tracking. But that's easier said than done when global supply chains become over-congested, leading to loading time issues and delays.
That's bad news for business owners who are already under a massive amount of stress. The truth is that container storage delays can cripple a business, but there's a viable solution: drayage brokers in Atlanta, GA like RelyEx. Drayage companies provide unique solutions to minimize demurrage and help ensure the successful delivery of your freight.
With more than 30 combined years of experience and a solutions-oriented team, RelyEx has quickly become the first choice for streamlined, efficient drayage services. To understand the true value of RelyEx's offerings in the global logistics industry, it helps to understand first what drayage is and why it's used.
If you're a seasoned business owner who uses port drayage to transport your products, you know exactly how important the service can be. But if you were to poll a group of random people, you may get five different definitions of the term "drayage." That begs the question, how is one of the most crucial steps in the supply chain and most vital components of global trade such a confusing concept? When you break it down, it's not too difficult to grasp.
Drayage, by definition, means the transportation of freight from an ocean port to another destination. Today, drayage is also used to describe the process of transporting products and goods over short distances or over "the first mile."
While drayage often means short-distance movements during the supply chain process, it's primarily used in the container shipping space. Drayage loads usually have arrival and departure points in the same city and don't include long-haul, national transportation.
Because a drayage load can mean a few different things, confusion among carriers is common. Many carriers link drayage with going into a port, but that isn't always true. While all drayage loads typically originate from a port of entry, there are often several legs of a drayage journey before a container turns up at its final stop. Legs of a drayage load may include:
You may be thinking, what's so important about drayage? It's such a small step in the container storage transport process. In reality, it's an integral piece needed in the logistics industry and a crucial part of U.S. supply chain management.
To truly understand the importance of drayage, let's use flowers as an example. Most cut flower shipments enter the market from areas in South America until they end up at Dutch auction houses. Once there, wholesalers purchase flowers in bulk and send those products to retail outlets worldwide. Because flowers are perishable, they typically need to be refrigerated and are often shipped in reefer containers. These refrigerated vessels must maintain a certain temp to prevent loss.
Drayage companies like RelyEx allow flower shippers to send their products from Argentinian ports to airports in the Netherlands with peace of mind because their products are protected. The only way to accomplish this feat is with the help of swift, meticulous port drayage services. Drayage companies allow flower shippers to send their products from Argentinian ports to airports in the Netherlands with peace of mind, because their products are protected. The only way to accomplish this feat is with the help of swift, meticulous port drayage services.
If port drayage is compromised, it can cause delays and even fines. You know the packages you get delivered to your front door from apps like Amazon? Without drayage and drayage brokers, one or two-day shipping times wouldn't even be possible.
As a multi-billion-dollar industry in the U.S. alone, it seems like drayage shipping issues shouldn't exist. But the fact is inefficiencies and congestion are still major problems at ports. Whether it's a lack of carriers, absent chassis, or overburdened terminals, delays lead to missed deadlines, lost revenue, and worse.
But anytime challenges exist, so too do innovative solutions.
QUOTE REQUESTRelyEx was created because our founders saw a need in the logistics space for more reliability and efficiency. The reality of the shipping and logistics industry is that it has become very transactional. It's an odd evolution, because most businesses seek a third-party logistics partner that is accessible, transparent, and committed to providing solutions.
As the logistics space continues to grow, it creates newfound expenses and complexities. Clients like ours know that and need a supply chain partner who is genuinely interested in their business. By understanding the needs of our customers and carriers, we can provide the most reliable, effective drayage services possible.
Unlike some drayage companies in Atlanta, GA, we begin managing your containers before they ever hit the ports by mapping out the most efficient pathways of delivery. That way, our team can discover the best drayage pathways to expedite delivery time and reduce fees that cut into profits.
Our valued drayage customers choose RelyEx because:
At RelyEx, we like to consider ourselves problem solvers. The nature of the container drayage industry presents new challenges every day, but we're firm believers that there's a solution to every hurdle we encounter. And while some drayage businesses implement a reactive approach, RelyEx customers choose us for our proactive mindset. We take pride in solving your company's drayage challenges to help you avoid frustrating fees, missed expectations, and delayed shipments. We strive to make every transaction successful and streamlined by partnering with shippers who prioritize transparent, prompt, and accurate communication.
RelyEx approaches your business from the customer's perspective - a unique approach that helps us provide high-quality, effective drayage services. We've been in the customers' shoes, know their pain points, and because of that, provide first-hand solutions to stressful supply chain issues. With over 30 years of collective knowledge, our team excels in:
Our varied, high-level drayage shipping experience helps us achieve our overarching goal: expertly managing your freight movement needs. That way, you can direct your time and focus on growing the core aspects of your business while we handle the heavy lifting. Throw in proactive planning to avoid bottleneck situations and strong communication for transparent customer relations, and you can see why so many companies trust RelyEx.
When it comes to shipping logistics, it only takes one mistake by a mediocre worker to disrupt your business. That's why, at RelyEx, we pride ourselves on forming and nurturing relationships with carriers who match our standards of care. Our founding partner started his career transporting freight for companies as an on-demand carrier. He uses that knowledge to maximize the resources of our carriers so that our customer's expectations aren't just met - they're exceeded.
Based in the port city of Atlanta, RelyEx has a keen understanding of the challenges of managing the inbound and outbound flow of containers. Our team of container drayage experts provides your business with unique solutions to nuanced shipping problems, minimizing demurrage and ensuring the successful delivery of your freight.
Customers choose RelyEx because:
Some drayage brokers don't care how customers feel about their service as long as they sign a contract and get paid. As a solutions-oriented team, RelyEx takes the opposite approach. We're motivated by the opportunity to overachieve for our customers and to provide them with the best logistics experience possible. With professional experience as carriers and shippers ourselves, we know the roadblocks and challenges you're facing. We excel at mapping out the best plans of action to solve those problems. But that's just the start.
Our tracking experts monitor and manage every aspect of your drayage shipment from booking to delivery, 24/7. Once booked, we look for the availability of your containers hourly once they're at port. When they arrive, our team acts quickly to access your storage containers when they're available.
Plus, RelyEx ensures your company's requirements are met by the carrier during loading and delivery and provide necessary documentation as fast as possible. With real-time tracking updates and access to our customer service professionals, your team has complete visibility throughout the shipping process.
Over the years, RelyEx has built a strong network of drayage carriers, transloading locations, and container storage spaces to provide you with the best possible options to match your drayage service needs. We know that searching for quality service presents an added layer of complexity and stress to our customers. That's why we work hard to take that off your plate by connecting you with our reliable shipping partners.
With a background moving freight as an on-demand carrier, our founding partner understands how to maximize the resources and equipment of our carriers to match your needs.
Like other industries, the global logistics space is complex. Mistakes will be made, and problems will happen. With those truths in mind, RelyEx has built its reputation as problem solvers. Unlike other drayage companies, we don't shy away from this industry's complexities because we take pride in solving problems. Even better, we aim to do what's needed to avoid those problems altogether.
As your logistics partner, we will provide your company with accurate, transparent, and prompt communication. If there are unexpected issues, we'll notify you immediately and will provide several options to remedy the problem. We even offer custom reporting for large clients who need at-the-moment updates and quick access to shipment documentation.
Why let the unpredictability of your industry dictate your success? With a background working in manufacturing, our founders are familiar with the demands of managing production schedules and sales orders. That experience makes it abundantly clear to us that every business and industry is different. If you struggle with seasonal surges or other factors, our team supports your business with a mapped-out plan and schedule, so you stay ahead of the game.
QUOTE REQUESTBased in the port city of Atlanta, RelyEx has a keen understanding of the challenges of managing the inbound and outbound flow of containers. Our team of container drayage experts provides your business with unique solutions to nuanced shipping problems, minimizing demurrage and ensuring the successful delivery of your freight.
Demurrage is a charge issued by a port, carrier, or railroad company for storing containers that do not load and unload their cargo promptly. Once the daily limit of free time is exceeded, shippers are charged daily demurrage fees until their cargo is shipped. Though different ports have different policies, charges can range from $75 to $150 per container, per day, for a set number of days. Additional demurrage fees are incurred if a shipper exceeds the port's parameters.
Even when shippers maintain a tight schedule for unloading freight, external factors can play an uncontrollable part. Typically, shipping mistakes caused by human error trigger the most demurrage charges. Some of the most common causes of demurrage include:
Typically, shippers need four specific documents to clear shipments through customs: A Bill of Lading (or BOL), a commercial invoice, a packing list, and an arrival notice. Seasoned drayage brokers like RelyEx are used to preparing these documents, but new shippers tend to miss this step due to inexperience.
If a shipper only pays for part of their shipment, a vessel operator may refuse to release their freight until their bill is fully paid. Payment delays lead to cargo detention at the port of entry, which triggers demurrage charges.
QUOTE REQUESTPaperwork is needed when you're shipping goods with a drayage company. When documents like the Certificate of Origin or Bill of Lading arrive at their destination late, you can expect demurrage fees. RelyEx avoids this situation entirely by being proactive when submitting paperwork.
Additional causes for demurrage fees can include:
At RelyEx, we know first-hand how stressful supply chain problems can be for business owners. Though drayage shipping might seem minor on the surface, it affects every stage of your shipping process. And when inevitable hurdles manifest, RelyEx propels you over the proverbial roadblocks with a proactive mindset and a passion for challenging projects. We believe that all problems have a solution, and our unique vantage point allows us to provide first-hand solutions to customers in a wide array of industries.
When it comes to your business, don't settle for anything less than RelyEx. Contact our office today to learn more about how we make your shipping experience streamlined and stress-free.
SEATTLE -- When Austin Riley was slumping over April’s final weeks last season, it was playfully suggested that a big country boy like him didn’t need to be eating avocado toast, his breakfast choice at a San Diego restaurant last year.Riley started rolling as May progressed. So, as the third baseman exited T-Mobile Park on Tuesday night, he playfully asked if it was time to start eating avocado toast again.Riley didn&r...
SEATTLE -- When Austin Riley was slumping over April’s final weeks last season, it was playfully suggested that a big country boy like him didn’t need to be eating avocado toast, his breakfast choice at a San Diego restaurant last year.
Riley started rolling as May progressed. So, as the third baseman exited T-Mobile Park on Tuesday night, he playfully asked if it was time to start eating avocado toast again.
Riley didn’t feel convicted enough to go back to the toast, but he still started to distance himself from some bad luck as he tallied a pair of hits, including a two-run triple, in a 5-2 win over the Mariners on Wednesday afternoon. The victory backed Chris Sale’s five solid innings and allowed the Braves to avoid a three-game sweep.
“He’s been swinging the bat probably as well as anybody, but had nothing to show for it,” Braves manager Brian Snitker said.
Riley fueled a four-run fourth inning with an opposite-field triple that eluded Seattle right fielder Mitch Haniger as he slammed into the right-field wall. His line-drive single in the third was just out of shortstop Dylan Moore’s reach. It helped move Ronald Acuña Jr. in position to score when Marcell Ozuna drew a bases-loaded walk off Emerson Hancock.
“That first one, I was praying Moore wasn’t going to snag it, and the same with the one at the wall in right field,” Riley said. “Both of them fell, and I was able to get some steaks with it.”
This was just Riley’s second multi-hit game since April 11. He entered this series finale hitting .226 with two home runs, a .664 OPS and some expected statistics that indicated he was on the verge of turning things around.
“There’s only so long you can do the right things and not get rewarded,” Sale said.
This still wasn’t close to the actual .525 slugging percentage he compiled over his past three seasons, each of which consisted of 30-plus home runs. Riley exited April with a .365 slugging percentage, but his expected slugging percentage -- which is based on exit velocity and launch angle -- was .443.
This was one of the numbers that indicated Riley was hindered by some bad luck over the past month. His third-inning single came off his bat at 108.9 mph, and his triple had an exit velocity of 102.7. Both were barrels, which are batted-ball events whose comparable hit types (in terms of exit velocity and launch angle) have led to a minimum .500 batting average and 1.500 slugging percentage since Statcast was implemented Major League-wide in 2015.
Riley entered Wednesday hitting just .364 (4-for-11) with a 1.091 slugging percentage on balls he barreled this year. This simply means he was due to begin benefiting from the law of averages.
“I’m a big believer in control what you can control and once the ball leaves the bat, there’s nothing you can do,” Riley said.
Riley, Acuña and Matt Olson all finished among the top seven in National League MVP balloting last year. The Braves own MLB’s top winning percentage (.690) despite the fact that each of these prime producers has experienced a slow start.
Acuña's strikeout rate rose to 27.9 percent after he struck out three more times on Wednesday. The reigning NL MVP incredibly struck out just 11.4 percent of the time while hitting 41 homers. He has homered just once while tallying a .690 OPS this year.
But he aided Wednesday’s win with a couple of singles, including one ahead of Riley’s triple and Olson’s single in the fourth.
Acuña entered Wednesday with a .245 batting average and .253 expected batting average (xBA). He also had a .318 slugging percentage and a .372 expected slugging percentage (xSLG).
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Olson’s numbers suggest his lack of early production has been even more deceiving. Olson came into the series finale hitting .202 with a .252 xBA. He was slugging .385 with a .478 xSLG. In other words, the tide might also start turning for him, too.
“A lot of guys have been picking us up over the last month,” Riley said. “To finally get together and have a really good inning like that, that’s encouraging. If we can get going and the guys are doing their thing, I like where we will be.”
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Mark Bowman has covered the Braves for MLB.com since 2001.
Spring is a busy opening season in Atlanta. Here’s the latest on what’s new.Week of May 1 Rreal Tacos opens seventh location in Buckhead Crowd favorite Rreal Tacos opened another location in Buckhead on May 1, just in time for Cinco de Mayo. They will occupy the former Farm Burger in Tower Place. This will be the restaurant’s seventh location, and are already found in Mid...
Spring is a busy opening season in Atlanta. Here’s the latest on what’s new.
Crowd favorite Rreal Tacos opened another location in Buckhead on May 1, just in time for Cinco de Mayo. They will occupy the former Farm Burger in Tower Place. This will be the restaurant’s seventh location, and are already found in Midtown, West Midtown, Chamblee, Sandy Springs, Cumming and Sugar Hill.
The former Zesto spot in Little Five Points finally has a new resident. Pizza Verdura Sincera is officially open, two years after the announcement of its takeover. Owners David Smith and Paul Jones opened the doors on April 27. Expect vegan pies with toppings like vegan pepperoni and seasonal veggies like squash, zucchini, and sweet onions.
Casa Balam is the newest Mexican restaurant in downtown Decatur, where the former Ted’s Montana Grill used to be. It opened on April 23 and comes from the same group behind popular Mexican fine dining joints, El Valle in Midtown and Oaxaca in Chamblee. Chef and co-owner Luis Damian has created a menu of traditional and modern Mexican fare, including tacos, empanadas, and family-style meat options of duck confit, beef birria, and Chilean sea bass.
The new restaurant has opened in the Auburn Avenue Rib Shack space. Led by proprietor Asa Fain, executive chef Robbie Pacheco, and accompanied by pastry chef Pamela Moxley, Auburn Angel opened on April 19. Expect indoor and alfresco dining, with dishes like grilled octopus, striped bass on spring peas and pickled enoki mushrooms, and rhubarb almond tart.
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Owners Sam Pilch and Madeline Long celebrated a ribbon-cutting and grand opening of their wine shop in downtown Decatur on April 19. The shop focuses on minimal intervention wines from smaller producers around the world. Look for organic and biodynamic wines and plenty of wine books at this neighborhood shop.
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Since Sundance said in April it is exploring options for a new festival location, cities across the U.S. have announced their intentions to bid for one of the most prestigious events showcasing independent film.Atlanta, San Francisco and Minneapolis are the larger cities rumored to have submitted bids before the May 1 deadline, according to ...
Since Sundance said in April it is exploring options for a new festival location, cities across the U.S. have announced their intentions to bid for one of the most prestigious events showcasing independent film.
Atlanta, San Francisco and Minneapolis are the larger cities rumored to have submitted bids before the May 1 deadline, according to multiple media reports. Smaller cities interested include Sante Fe, N.M., Savannah, Ga, and Buffalo, N.Y.
Park City Mayor Nann Worel said Thursday Sundance should remain in Utah.
"We have an experienced, innovative, and unified team in place to ensure this happens," Worel said. "Park City is not alone in this process. Our regional partnerships are strong, and we are committed to a renewed, forward-looking effort to re-imagine the Festival together. In the end, we believe our 40 years of experience and strong partnerships will be key to our success and we thank the Sundance Institute for this opportunity.
Salt Lake City Mayor Erin Mendenhall said the bid process offers the chance to build a “more accessible, inspiring and uplifting Sundance Film Festival.”
"As the hub for arts, culture, and entertainment in Utah, Salt Lake City looks forward to working with the Sundance Institute and neighboring partners to champion independent filmmaking, creativity, and storytelling," Mendenhall said.
Sundance offered three screening venues in the Salt Lake valley during the 2024 festival, compared to seven in Park City.
Utah Film Commission Executive Director Virginia Pearce told KPCW she thinks Salt Lake City has the capacity to host more screenings.
The event has roots in Utah dating back to 1978.
Sundance’s contract with Park City expires after the 2026 festival.
Next in the bid process, Sundance will invite cities it considers viable to submit a request for proposal, or RFP. That’s where the potential locations will share specifics on how they will host a successful festival.
Sundance officials are interested in logistics like venue space and airport proximity.
Cities’ festival plans must be submitted by June 21.
Sundance said it will decide on a festival location for 2027 and beyond by the end of 2024 or early 2025.
Atlanta is essentially valuing a succession plan above any single player they could select at No. 8 overall. That’s certainly unusual, but it’s not crazy.• The Green Bay Packers have found success with a similar strategy: Twice in a row, the Packers have selected their future quarterback in the first round years before they needed to deploy him on the field and watched him have instant success when they finally made the transition.• Draft and trade for yourself: Try ...
Atlanta is essentially valuing a succession plan above any single player they could select at No. 8 overall. That’s certainly unusual, but it’s not crazy.
• The Green Bay Packers have found success with a similar strategy: Twice in a row, the Packers have selected their future quarterback in the first round years before they needed to deploy him on the field and watched him have instant success when they finally made the transition.
• Draft and trade for yourself: Try PFF's Mock Draft Simulator — trade picks and players and mock for your favorite NFL team.
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The Atlanta Falcons made one of the most shocking draft picks in NFL history when they selected Washington quarterback Michael Penix Jr. at No. 8 overall in the 2024 NFL Draft after signing Kirk Cousins to a $180-million contract just weeks before.
The move is unprecedented when you consider all of the various elements at play.
The decision was roundly criticized, with even smart NFL evaluators failing to see logic in the approach, and it led to the Falcons receiving the lowest draft grades by most analysts.
I’m not here to defend the move, as such, but rather to say that, at the very least, it isn’t stupid or incoherent. The strategy deployed by the team is very real and not inconsistent with other moves they have made.
One issue people had is that Michael Penix Jr. was ranked 31st on the consensus big board as the fifth-best quarterback. Atlanta selected him as the fourth quarterback off the board and 23 places higher than his big board rank.
Generally, there is not a good history of teams going rogue versus the consensus board, and “reaches” typically underperform relative to players selected in the same range as their rank on the consensus board.
This was not a typical draft, however, and the Falcons clearly had Penix ranked higher than most other players. The important part, though, is that they don’t appear to have been alone in that regard. Multiple other teams have been reported to be very high on Penix, and so it looks as though there was at least a group of NFL evaluators who believe Penix is a better prospect than the consensus board does. This was not just the Falcons operating in isolation.
Even the draft narrative on his stock had him ranked around that area before the national championship game. The talk after Penix defeated Texas in the College Football Playoff was that he was now a mid-first-round prospect who could push himself into the top 10 by April. Then, Michigan steamrolled Washington and, in the course of four hours, his stock fell an entire round in the public sphere. Maybe the NFL simply never made that same adjustment based on one game against a better opponent.
We are also mere months removed from lauding the Green Bay Packers for having cracked the code to quarterback development. Twice in a row, the Packers have selected their future quarterback in the first round years before they needed to deploy him on the field and watched him have instant success when they finally made the transition.
Aaron Rodgers was drafted in 2005 and didn’t get the job until the 2008 season, while Jordan Love had to wait the same three years on the sideline before being tossed the keys to the franchise.
Other quarterbacks have been drafted with significant picks despite entrenched starters in the past. After Troy Aikman’s rookie season, Dallas spent a first-round supplemental draft pick on Steve Walsh mere months later, using a pick that would go on to become the No. 1 overall selection in the following draft due to a 1-15 record the Cowboys compiled.
Denver drafted Tommy Maddox in the first round in 1992 despite John Elway still being in the middle of his career.
When starters have been on borrowed time, the approach has been even more common. Patrick Mahomes was selected — even traded up for — with Alex Smith entrenched as the team’s starter.
Kirk Cousins is 35 years old coming off an Achilles injury, so planning for his eventual successor makes perfect sense. With the Falcons potentially going to be hit with a tampering penalty that could remove critical draft picks, as well as Cousins likely good enough to drag their future picks down the draft, this may be a year earlier than most teams would do it, but it wasn't out of the realm of possibility.
The thing that really makes this move unprecedented is that it was the No. 8 overall pick used to make it happen.
Rodgers, Love and Maddox were all selected in the 20s, and while the pick that was used to select Walsh ended up far higher than that, Dallas didn’t know that at the time.
What the Falcons have done here is essentially value a succession plan above any single player they could select at No. 8 overall. That’s certainly unusual, but it’s not crazy.
The team is already well stocked on offense, where you would typically expect resources to be spent to maximize the chances Cousins can succeed. The Falcons were expected to make the first defensive selection in the draft, and individual defensive players can certainly make an impact, but they tend not to be transformative.
Nailing a succession plan at quarterback can be transformative, for over a decade.
If the Falcons believe that there is virtue to a quarterback learning and developing from the sideline, then they view this as simply maximizing the chances their next quarterback hits the ground running — at the cost of one defender right now and around half of his rookie contract surplus value.
It certainly detracts from their ability to have success in 2024, but it’s not an incoherent strategy to attempt to prioritize long-term success as well as winning the following season. The Kansas City Chiefs traded away wide receiver Tyreek Hill not because they think it maximized their chances of winning the following season but because it was in the long-term best interest of the team without completely undermining their chances in the short term.
Cousins is a quarterback good enough for the Falcons to immediately contend for the division and make noise in the postseason, while Penix is the quarterback the team believes is the one who can win for the next 10 years after Cousins.
The fact that he will be 24 years old this season shouldn’t change the evaluation much. The entire theory rests on the idea that there is growth to be done from the sideline in the NFL, and so the relevant information is where they believe his ceiling is in absolute terms, not simply for his age. If Cousins plays two more years before they look to get out of his deal, Penix will start at 26, which could give him a decade or more.
Whatever else it is, the Falcons' move to select Michael Penix Jr. mere weeks after securing Kirk Cousins in free agency is one of the most radical picks in NFL draft history. It is one of the biggest stories in years and, with no possibility of ever seeing the counterfactual play out, is one that we can never know for sure was the right call.
If Penix becomes a high-level starter, the Falcons will feel they did the right thing. But without knowing how the alternative player they would have selected could impact the team, it’s still guesswork.
And that is why we all love the NFL draft.
In a captivating fusion of football fervor and global connectivity, Alexandros, or as he’s known in the Atlanta Falcons’ community as Alesantoz, stands as a testament to the seemingly boundless reach of sports fandom. Hailing from Berlin, Germany, this devoted Falcons’ international ambassador earned the prestigious title of 2024 Atlanta Falcons International Fan of the Year.His dedication transcends a continental divide, culminating in a mo...
In a captivating fusion of football fervor and global connectivity, Alexandros, or as he’s known in the Atlanta Falcons’ community as Alesantoz, stands as a testament to the seemingly boundless reach of sports fandom. Hailing from Berlin, Germany, this devoted Falcons’ international ambassador earned the prestigious title of 2024 Atlanta Falcons International Fan of the Year.
His dedication transcends a continental divide, culminating in a momentous highlight: stepping onto the stage in Detroit during the 2024 NFL Draft to announce the Falcons 109th overall selection of defensive end Brandon Dorlus. As the spotlight shone upon him, Alesantoz embodied the growth of the game and the spirit that unites fans worldwide under the banner of their beloved team. His journey reflects the power of passion over obstacles like distance.
Now that he’s back in Germany, Alesantoz graciously took some time to speak with me and share his experience in Detroit and becoming the Falcons International Fan of the Year for 2024.
“I honestly can’t say exactly how the decision process came about, Alesantoz said. “I was just told about the International Fan of the Year in November on X via a link and told that I should apply. Then nothing happened for a long time and I actually kind of forgotten about it. In February though, the Falcons surprised me in Berlin with a video message from Greg Beadles and the award. What an awesome surprise!”
Being an NFL fan in a different country presents a unique blend of challenges and rewards. From navigating time zone differences to bridging cultural gaps, international fans like Alesantoz have to work to keep up with their teams. Despite the distance, the shared passion for football fosters a sense of belonging and community that transcends borders.
“I first came into contact with American football in the mid-90s in TV through my best buddy,” he said. “The Falcons stood out with their classic logo design, the colors and finally with Jamal Anderson and his famous Dirty Bird Dance. That’s how it happened for me. That easy!”
In 2023, the NFL announced the expansion of the Global Markets Program, which they believe will allow NFL teams to grow their fanbase internationally. The Falcons were awarded Germany as a market, but Alesantoz has helped grow the Falcons fandom in Germany before that.
“Falcons in Germany came together loosely in a private Facebook group back in 2013 and spoke to the Falcons sporadically,” he said. “I joined by chance in 2017 and was able to take over the administration together with others in 2019. My commitment was unleashed and so I started to create my own Falcons Germany website, install Twitter (now X) and Instagram and create content and blog articles for everything around the Falcons.
Then I started to start small pre-shows and debriefings via live videos within Facebook before and after the Falcons games and let the community participate in discussions and exchange opinions. After I filmed an episode of “Fascination Atlanta Falcons” on YouTube during Corona with a current RTL presenter friend, I also had to have a YouTube channel to reach more people and bring together more Falcons from German-speaking countries.
We now have TalkUP!, our weekly live stream/podcast. In total, we now have between 500 and 2000 (depending on the platform) Falcons enthusiasts who exchange ideas and organize watch parties or travel to Falcons events all over the country.”
As mentioned above, Alesantoz had the once in a lifetime opportunity to announce a Falcons draft pick live on stage in front of the world.
“My first draft ever and that alone was gigantic,” he said “Detroit put on an impeccable and perfectly organized mega show and mega event. Then to be there as the International Fan of the Year topped it all again. Many people congratulated me and patted me on the back. Overall, the atmosphere was very familiar and euphoric. That’s what I love about the sports enthusiasm here in the States.
The announcement of the picks was another quantum leap of emotion. The tension was absolutely high backstage with increasing nervousness, but when they counted down from 5 and I was finally allowed to go outside, I was euphoric. It was great fun and I was so pumped for at least another two hours afterwards, I could have announced 100 more picks!”
With Alesantoz understandably busy at the draft, and the fact that he literally announced a pick, I had to get his opinion of the Falcons’ 2024 draft class.
“All in all, I’m satisfied,” he said. “Even though we provided the shocker of the draft with the selection of Michael Penix Jr., I can live with the fact that we already have such a talented player for the time after Kirk Cousins and can build him up. I’m sure we all still have the time after Matt Ryan or Michael Vick in mind. Overall, I also think the emphasis on the front seven is very good. If only the secondary room could have been addressed, but then there was probably no one the front office had a crush on.”
Although the Falcons have played in London a few times, they have yet to play in Germany. I feel that’s likely more of a “when” than an “if” but best believe that when they do, Alesantoz will have the dirty birds in Germany ready to cheer them on.
“It would be overwhelming to see my team play in my country. Especially now that they’ve received the global marketing rights for Germany,” he said. “The community would also be totally over the moon and we would celebrate it to the max. I also know that a lot of people from Atlanta would love to make an extra trip out of town. Since last year, my wish to bring the two fan camps closer together has been fulfilled bit by bit. More and more people now know about our Fanbase in Germany, which makes it easier for us to make contact. You could really feel that in London for the Falcons game. That was fantastic.”
Alesantoz’ tireless efforts to cultivate a thriving Falcons community in Germany exemplify the transformative impact of sports on a global scale. As we look ahead to the future, buoyed by the NFL’s expanding presence in international markets, there’s no doubt that Alesantoz and fellow Falcons enthusiasts in Germany stand ready to welcome their beloved dirty birds with open arms on German soil. As Alesantoz put it, “we’re ready to celebrate it to the max.”
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