Because a drayage load can mean a few different things, confusion among carriers is common. Many carriers link drayage with going into a port, but that isn't always true. While all drayage loads typically originate from a port of entry, there are often several legs of a drayage journey before a container turns up at its final stop. Legs of a drayage load may include:
You may be thinking, what's so important about drayage? It's such a small step in the container storage transport process. In reality, it's an integral piece needed in the logistics industry and a crucial part of U.S. supply chain management.
To truly understand the importance of drayage, let's use flowers as an example. Most cut flower shipments enter the market from areas in South America until they end up at Dutch auction houses. Once there, wholesalers purchase flowers in bulk and send those products to retail outlets worldwide. Because flowers are perishable, they typically need to be refrigerated and are often shipped in reefer containers. These refrigerated vessels must maintain a certain temp to prevent loss.
Drayage companies like RelyEx allow flower shippers to send their products from Argentinian ports to airports in the Netherlands with peace of mind because their products are protected. The only way to accomplish this feat is with the help of swift, meticulous port drayage services. Drayage companies allow flower shippers to send their products from Argentinian ports to airports in the Netherlands with peace of mind, because their products are protected. The only way to accomplish this feat is with the help of swift, meticulous port drayage services.
If port drayage is compromised, it can cause delays and even fines. You know the packages you get delivered to your front door from apps like Amazon? Without drayage and drayage brokers, one or two-day shipping times wouldn't even be possible.
As a multi-billion-dollar industry in the U.S. alone, it seems like drayage shipping issues shouldn't exist. But the fact is inefficiencies and congestion are still major problems at ports. Whether it's a lack of carriers, absent chassis, or overburdened terminals, delays lead to missed deadlines, lost revenue, and worse.
But anytime challenges exist, so too do innovative solutions.QUOTE REQUEST
At RelyEx, we like to consider ourselves problem solvers. The nature of the container drayage industry presents new challenges every day, but we're firm believers that there's a solution to every hurdle we encounter. And while some drayage businesses implement a reactive approach, RelyEx customers choose us for our proactive mindset. We take pride in solving your company's drayage challenges to help you avoid frustrating fees, missed expectations, and delayed shipments. We strive to make every transaction successful and streamlined by partnering with shippers who prioritize transparent, prompt, and accurate communication.
RelyEx approaches your business from the customer's perspective - a unique approach that helps us provide high-quality, effective drayage services. We've been in the customers' shoes, know their pain points, and because of that, provide first-hand solutions to stressful supply chain issues. With over 30 years of collective knowledge, our team excels in:
Our varied, high-level drayage shipping experience helps us achieve our overarching goal: expertly managing your freight movement needs. That way, you can direct your time and focus on growing the core aspects of your business while we handle the heavy lifting. Throw in proactive planning to avoid bottleneck situations and strong communication for transparent customer relations, and you can see why so many companies trust RelyEx.
When it comes to shipping logistics, it only takes one mistake by a mediocre worker to disrupt your business. That's why, at RelyEx, we pride ourselves on forming and nurturing relationships with carriers who match our standards of care. Our founding partner started his career transporting freight for companies as an on-demand carrier. He uses that knowledge to maximize the resources of our carriers so that our customer's expectations aren't just met - they're exceeded.
Based in the port city of Phoenix, RelyEx has a keen understanding of the challenges of managing the inbound and outbound flow of containers. Our team of container drayage experts provides your business with unique solutions to nuanced shipping problems, minimizing demurrage and ensuring the successful delivery of your freight.
Customers choose RelyEx because:
Some drayage brokers don't care how customers feel about their service as long as they sign a contract and get paid. As a solutions-oriented team, RelyEx takes the opposite approach. We're motivated by the opportunity to overachieve for our customers and to provide them with the best logistics experience possible. With professional experience as carriers and shippers ourselves, we know the roadblocks and challenges you're facing. We excel at mapping out the best plans of action to solve those problems. But that's just the start.
Our tracking experts monitor and manage every aspect of your drayage shipment from booking to delivery, 24/7. Once booked, we look for the availability of your containers hourly once they're at port. When they arrive, our team acts quickly to access your storage containers when they're available.
Plus, RelyEx ensures your company's requirements are met by the carrier during loading and delivery and provide necessary documentation as fast as possible. With real-time tracking updates and access to our customer service professionals, your team has complete visibility throughout the shipping process.
Over the years, RelyEx has built a strong network of drayage carriers, transloading locations, and container storage spaces to provide you with the best possible options to match your drayage service needs. We know that searching for quality service presents an added layer of complexity and stress to our customers. That's why we work hard to take that off your plate by connecting you with our reliable shipping partners.
With a background moving freight as an on-demand carrier, our founding partner understands how to maximize the resources and equipment of our carriers to match your needs.
Like other industries, the global logistics space is complex. Mistakes will be made, and problems will happen. With those truths in mind, RelyEx has built its reputation as problem solvers. Unlike other drayage companies, we don't shy away from this industry's complexities because we take pride in solving problems. Even better, we aim to do what's needed to avoid those problems altogether.
As your logistics partner, we will provide your company with accurate, transparent, and prompt communication. If there are unexpected issues, we'll notify you immediately and will provide several options to remedy the problem. We even offer custom reporting for large clients who need at-the-moment updates and quick access to shipment documentation.
Why let the unpredictability of your industry dictate your success? With a background working in manufacturing, our founders are familiar with the demands of managing production schedules and sales orders. That experience makes it abundantly clear to us that every business and industry is different. If you struggle with seasonal surges or other factors, our team supports your business with a mapped-out plan and schedule, so you stay ahead of the game.QUOTE REQUEST
Typically, shippers need four specific documents to clear shipments through customs: A Bill of Lading (or BOL), a commercial invoice, a packing list, and an arrival notice. Seasoned drayage brokers like RelyEx are used to preparing these documents, but new shippers tend to miss this step due to inexperience.
If a shipper only pays for part of their shipment, a vessel operator may refuse to release their freight until their bill is fully paid. Payment delays lead to cargo detention at the port of entry, which triggers demurrage charges.QUOTE REQUEST
Paperwork is needed when you're shipping goods with a drayage company. When documents like the Certificate of Origin or Bill of Lading arrive at their destination late, you can expect demurrage fees. RelyEx avoids this situation entirely by being proactive when submitting paperwork.
Additional causes for demurrage fees can include:
At RelyEx, we know first-hand how stressful supply chain problems can be for business owners. Though drayage shipping might seem minor on the surface, it affects every stage of your shipping process. And when inevitable hurdles manifest, RelyEx propels you over the proverbial roadblocks with a proactive mindset and a passion for challenging projects. We believe that all problems have a solution, and our unique vantage point allows us to provide first-hand solutions to customers in a wide array of industries.
When it comes to your business, don't settle for anything less than RelyEx. Contact our office today to learn more about how we make your shipping experience streamlined and stress-free.843-885-3082
With the excessive heat warning for the Phoenix area extended until Wednesday, more record-breaking heat is expected to continue, but rainy conditions have the potential to expel some relief.Saturday set another daily record high in Phoenix at 118 degrees, which broke the previous record of 116 degrees set in 2006. It was the 23rd consecutive day with highs reaching 110 degrees or above in Phoenix and the sixth consecutive day of high temperatures of at least 115 degrees, which tied for the record of the longest streak ...
With the excessive heat warning for the Phoenix area extended until Wednesday, more record-breaking heat is expected to continue, but rainy conditions have the potential to expel some relief.
Saturday set another daily record high in Phoenix at 118 degrees, which broke the previous record of 116 degrees set in 2006. It was the 23rd consecutive day with highs reaching 110 degrees or above in Phoenix and the sixth consecutive day of high temperatures of at least 115 degrees, which tied for the record of the longest streak on record.
But the Phoenix area did get some rainy relief around 11 p.m. with scattered rainstorms, heavy winds and 0.04 inch of rain recorded at two locations: Jackson and Seventh streets and 27th Avenue and Durango Street in Phoenix.
Sunday should bring even more rainy conditions to the Valley with a 30% chance of showers throughout the Phoenix area between 4 and 8 p.m. and later into the evening.
"There will be plenty of gusty winds and some blowing dust and hopefully a few locations will see some measurable rainfall," Phoenix National Weather Service meteorologist Tom Frieders said.
Due to this precipitation, a slight drop in temperatures compared to Saturday's heat was also forecast, as Sunday was expected to have a high of 116 degrees and a low of 92 degrees. Temperatures this afternoon have propelled Phoenix into the 24th straight day of temperatures of more than 110 degrees.
If Phoenix hits 115 degrees or more on Sunday, it would be the seventh consecutive day of at least 115 degrees and would become the longest streak of that occurring on record.
Excessive heat warnings issued by the National Weather Service have persisted for weeks, seeing constant extensions and currently lasting until Wednesday for the Phoenix area and many surrounding counties.
The excessive highs aren't the only problem. Record-high lows, meaning low temperatures that are higher than usual, have accompanied the sweltering temperatures, adding yet another challenge for cooling down. Saturday and Sunday continued the streak, producing 14 consecutive days with lows of more than 90 degrees.
Phoenix's delayed and uneventful monsoon season plummeted the metro area into a new record on Friday: four months without rain, the sixth-longest stretch of time without measurable rainfall recorded at Phoenix Sky Harbor International Airport since the record-keeping began. Saturday night finally changed that, and the rainy conditions were expected to remain.
"The risk starts to go down a little bit for storms after (Sunday). ... It looks like Tuesday and Wednesday for the most part we dry out a bit," Frieders said. "Then by late Friday, into the weekend, we may see chances up to around 30% again for thunderstorms in the Valley."
Monday has a 20% chance of showers with a high of 113 degrees. Tuesday and Wednesday were forecast to return to drier weather with no chance of showers. Tuesday is expected to have a high of 115 degrees while Wednesday should reach 113 degrees.
For next weekend, chances of showers jump back up to a 20-30% chance. This should have an effect on temperature toward the end of the week, according to Frieders.
"Once we get later in the week and into the weekend, we're hoping that the thunderstorm coverage does increase and that temperatures get a few degrees cooler, hopefully closer to that 110 to 112 degrees category," Frieders said.
Here's a look at how the week of heat has fared so far.
Sunday afternoon's temperatures surmounted Phoenix into 24 consecutive days of over 110-degree temperatures. A 116-degree afternoon was forecast, and if that is recorded, it will be the longest 115-degree streak on record at seven consecutive days.
However, a 30% chance of rain was forecast for this evening, bringing gusty winds, clouds of dust and potential scattered showers across the Valley.
Soaring Phoenix into a new daily record high, Saturday's heat reached 118 degrees at the peak of the afternoon, breaking the previous daily record of 116 degrees set in 2006. Saturday continued the non-stop excessive heat warnings and pushed the National Weather Service to extend warnings until Tuesday.
Saturday was the 23rd consecutive day with highs reaching 110 degrees or above in Phoenix and was the sixth consecutive day of high temps of at least 115 degrees, which tied for the record of longest streak of such temp. It was also the 13th day of consecutive record-high low temperatures over 90 degrees.
Luckily, scattered storms brought relief to the Phoenix area around 11 p.m. with about 0.4 inches of rain reported at two different locations in Phoenix.
Friday introduced some further records in Phoenix which are:
Thursday afternoon saw the previous daily high record set earlier in the day smashed, as temperatures at Phoenix Sky Harbor reached 119 degrees for the second time in two days. The previous daily record was 114 degrees, and according to the National Weather Service, this was the seventh time ever that 119 degrees was reached at Sky Harbor.
Thursday morning saw the low temperature recorded at Sky Harbor to be 93 degrees. While not as bad compared with Wednesday's all-time record-setting low of 97 degrees, topping the formerly first-place slot set in 2003, Thursday's warm-low did its job in keeping the consecutive day streak of a low temperature of 90 degrees or above alive.
Now, at 11 days straight, 2023 has tied the number of days with such a warm-low record set in 2020.
Just after 12:30 p.m., temperatures at Sky Harbor reached 115 degrees, setting a new daily high for July 20. In addition to the record-setting date, the weather service noted that it was also the fourth straight day that temperatures reached 115 degrees in Phoenix.
Wednesday produced a slew of records across the board, boasting highs in Phoenix for:
Tucson's streak of consecutive days at or above 110 degrees grew too, climbing to 11, surpassing the previous record of 10 days set in both 1990 and 1994.
Additionally, Tucson shattered its warm-low temperature record Wednesday as well. A low of 86 degrees recorded at the Tucson Airport was enough to outdo the original record set in 1979 at 83 degrees.
Tuesday was obviously much of the same, as the 110 or above streak continued rolling, marking 20 days in Phoenix at that point while also producing a new daily high of 118 degrees, torching the previous record of 115 degrees set in 1989.
The daily high in Tucson was beaten as well, as the city hit 112 degrees, eclipsing previous highs of 109 established in 1989 and 1992.
Monday in Phoenix saw its streak of lows at or above 90 degrees increase to eight, while in Tucson, the city received some much-needed rain, setting the record for the third-latest date in the monsoon to record measurable rainfall.
The Arizona Department of Health Services provided tips to prevent heat-related illness:
The Valley of the Sun has catered to its name this July with heat records broken every day in the Phoenix area, and Friday's projected temperatures are expected to continue the streak.
If Friday's forecasted temperatures ring true, Phoenix will spiral into the 23rd straight day of days above 110 degrees with no signs of stopping, as these temperatures are forecasted to continue into the weekend.
Friday's high temperature is forecasted to hit 119 degrees in the afternoon, however, National Weather Service Phoenix meteorologist Ryan Worley said they are not confident Phoenix will see that high of a temperature today due to increased unexpected overnight moisture. It's more likely that 115 degrees will register.
PHOENIX - Phoenix has just broken a daily heat record for the third day in a row, and it's only getting hotter.Temperat...
PHOENIX - Phoenix has just broken a daily heat record for the third day in a row, and it's only getting hotter.
Temperatures at Sky Harbor Airport reached 115 degrees Thursday afternoon, breaking the old record of 114 degrees set in 1978 - and the high is expected to eventually rise to 118°.
This is the fourth consecutive day of highs that reached 115° or greater, according to the National Weather Service.
This breaks the all-time record low of 96 degrees that was set back in 2003.
Temperatures have peaked at or above 110 degrees Fahrenheit (43.3 degrees Celsius) the entire month of July in Phoenix. Air conditioning, which made modern Phoenix even possible, is a lifeline.
When a cloudless sky combines with outdoor temperatures over 100 F, your house turns into an "air fryer" or "broiler," as the roof absorbs powerful heat and radiates it downward, said Jonathan Bean, co-director of the Institute for Energy Solutions at the University of Arizona. Bean knows this not only from his research, he also experienced it firsthand this weekend when his air conditioner broke.
"This level of heat that we are having in Phoenix right now is enormously dangerous, particularly for people who either don’t have air conditioning or cannot afford to operate their air conditioner," said Evan Mallen, a senior analyst for Georgia Institute of Technology’s Urban Climate Lab.
Yet some are cutting back on AC, trying to bear the heat, afraid of the high electricity bills that will soon arrive.
Camille Rabany, 29, has developed her own system to keep herself and her 10-month-old Saint Bernard Rigley cool during the Arizona heat wave. Through trial and error, Rabany found that 83 F is a temperature she is willing to tolerate to keep her utility bill down.
By tracking the on-peak and off-peak schedule of her utility, Arizona Public Service, with the help of her NEST smart thermostat, Rabany keeps her home that hot from 4 to 7 p.m., the most expensive hours. She keeps fans running and has a cooling bed for Rigley, and they both try to get by until the utility’s official peak hours pass.
"Those are the hours that I have it at the hottest I’m willing to have it because I have a dog," she said. Last month, Rabany said her utility bill was around $150.
Emily Schmidt's home cooling strategy in Tempe, Ariz. also centers around her dog. Air conditioning is "constantly a topic of conversation," with her partner, too, she said.
"Sometimes I wish I could have it cooler, but we have to balance saving money and making sure the house isn’t too hot for our pets."
With the unrelenting heat of the recent weeks, "I’m honestly afraid what the electric bill will be, which makes it really hard to budget with rent and other utilities."
Katie Martin, administrator of home improvements and community services at the Foundation for Senior Living, said she sees the pet issue, too. Older people on limited incomes are making dangerous tradeoffs and often won't come to cooling centers when they don't allow pets.
"In recent years we are finding that most of the seniors we serve are keeping their thermostat at 80 F to save money," she said.
Many also lack a support network of family or friends they can turn to in case of air conditioner breakdowns.
Breakdowns can be dangerous. Models from Georgia Tech show that indoors can be even hotter than outdoors, something people in poorly-insulated homes around the world are well acquainted with. "A single family, one-story detached home with a large, flat roof heats up by over 40 degrees in a matter of hours if they don’t have air conditioning," Mallen said.
The Salvation Army has some 11 cooling stations across the Phoenix area. Lt. Colonel Ivan Wild, commander of the organization's southwest division, said some of the people visiting now can't afford their electricity bills or don't have adequate air conditioning.
"I spoke to one elderly lady and she that her air conditioning is just so expensive to run. So she comes to the Salvation Army and stays for a few hours, socializes with other people, and then goes home when it’s not as hot," he said.
While extreme heat happens every summer in Phoenix, Wild said that a couple of Salvation Army cooling centers have reported seeing more people than last year. The Salvation Army estimates that since May 1, they have provided nearly 24,000 people with heat relief and distributed nearly 150,000 water bottles in Arizona and Southern Nevada.
Marilyn Brown, regents professor of sustainable systems at Georgia Tech, said that high air conditioning bills also force people to cut spending in other areas. "People give up a lot, often, in order to run their air conditioner... they might have to give up on some medicine, the cost of the gasoline for their car to go to work or school," she said.
"That’s why we have such an alarming cycle of poverty. It’s hard to get out of it, especially once you get caught up in the energy burden and poverty," Brown added.
Despite the extreme heat, fans of country music singer Morgan Wallen lined up early in Downtown Phoenix for the singer's concert.
Wallen also performed on July 19. For fans who went to that concert, the heat definitely had an impact.
"I was in the 210 section, and it was so hot," said Kylie Soto.
"We were just at the concert last week for Nickelback, and it was hot, and we walked inside, and we got cool, we were good. This one, we were a bit surprised on how hot it was from the entrance to our seats," said Mark Canenguez.
Fans said the AC was not powerful enough inside Chase Field for the 50,000 people who attended the concert.
"Honestly, once you got inside, it just felt muggy and gross," said Soto. "People were dripping sweat."
Soto said some concertgoers left before Wallen even came on stage.
"A bottle of water was $10 inside, and they were charging $12 for just a cup of ice," said Soto.
"I did see a lot of people just drinking tons of water during some of the concert whenever certain people were on. We saw people drinking water a lot," said Cananguez.
Officials with Chase Field said they began running the air conditioning at 7:00 a.m., before Wednesday night's concert. However, they say because of the extreme heat and a sold-out crowd, it was warmer than usual, and that heat entered through doors being opened in the middle of the afternoon.
Chase Field officials said they will be running the AC at full output for the concert on July 20.
As the relentless heat continues, some residents trying to beat the heat are turning to the good old shopping mall as a place to beat the heat.
"Our goal is to get out of here, come here today, have the AC on, and the bill goes to the mall," said Lori White.
Inside Scottsdale Fashion Square, temperatures were much cooler than the temperatures outside.
"It’s probably somewhere between 68 and 74, depending on how many bodies are in here," said Lauren McGlinch with Scottsdale Fashion Square.
Besides escaping the heat, there are some 200 stores to browse inside the mall.
"It's just come in, shopping, just something fun to get out," said Cindy White.
The mall's cool environment also gave some a chance to do some low impact workout.
"It’s 119F outside right now. I can’t walk in Arizona in the afternoon, and I got to get my steps in," said Mark Yezwn.
The Associated Press contributed to this report.
Beatrice Dupuy contributed to this story from New York and Melina Walling contributed from Chicago.
PHOENIX - Some neighborhoods are welcoming the added oversight of short-term vacation rentals in ...
PHOENIX - Some neighborhoods are welcoming the added oversight of short-term vacation rentals in Phoenix.
On Sept. 20, the city council voted to change the city ordinance.
A homeowner who owns a short-term rental says he supports regulation, too.
Unlike most backyards in Phoenix, James Judge's boasts something special. That something special is 290 square feet of modern relaxing desert chic.
He rents it on short-term rental websites during the Valley's prime tourist season, fetching $150 to $450 a night.
"By us doing some Airbnb rentals, it offsets our entire mortgage. We are able to cover it in full by just renting it in the winter months," he said.
Judge says he knows changes are coming he just hopes they aren't too drastic.
"I fully support regulation," Judge said. "It's been a long time coming."
Some neighborhood groups agree – complaining that short-term rentals with their parties and other disruptions are destroying communities.
Judge says he wants regulation but doesn't want it to be too drastic like he's seen in other cities in the country.
Phoenix city leaders voted 8-1 to approve a proposal that would once again allow homeowners to build full-fledged living units in their backyards.
"Where they've blocked short-term rentals altogether, and it's had a negative impact on property values, tourism, other elements that really make Phoenix special," he said.
Some of the changes include increasing the fines for violations at short-term rentals. They could now be as high as $3,500 per violation.
They also made some changes to the requirements for short-term rental permits.
Learn more about the city council meeting here: https://www.phoenix.gov/cityclerk/publicmeetings/city-council-meetings
The Dallas Mavericks needed a defensive enforcer after last season.Everyone knew that.The Mavs' defense plummeted after a successful 2021-22 season, which included the Mavs making a Western Conference Finals run, and they had to improve it this offseason through the draft and free agency.The Mavs couldn't rely on Kyrie Irving and Luka Doncic to outscore everyone again, and they needed to buckle down defensively.They did so by drafting Dereck Lively II and Olivier-Maxence Prosper in the first round of the 2023 NBA ...
The Dallas Mavericks needed a defensive enforcer after last season.
Everyone knew that.
The Mavs' defense plummeted after a successful 2021-22 season, which included the Mavs making a Western Conference Finals run, and they had to improve it this offseason through the draft and free agency.
The Mavs couldn't rely on Kyrie Irving and Luka Doncic to outscore everyone again, and they needed to buckle down defensively.
They did so by drafting Dereck Lively II and Olivier-Maxence Prosper in the first round of the 2023 NBA Draft, and they also made a massive three-team sign and trade with the Boston Celtics and San Antonio Spurs.
The Mavs sent off a first-round pick swap and Reggie Bullock and received two second-round picks and forward Grant Williams. Dallas signed Williams to a four-year, $53 million deal and finally landed their guy.
There were rumors that Dallas was interested in Williams earlier in the offseason, and they decided to make a trade for him rather than testing their luck in restricted free agency.
Williams is going to be a massive help for Dallas on both ends of the floor and seems quite excited to get on the floor for the Mavs. He has already spoken on the "beef" between the Mavs and Suns before, and his most recent comments show that he may have Dallas' December 25 matchup with the Suns circled on his calendar.
When asked by a member of the Mavericks media team where his favorite road city to play in is, Williams said that it was previously Dallas, but "now it's probably going to be Phoenix." Here's why.
"I just enjoy Phoenix as a city, and it's going to be fun having that rivalry with Book (Devin Booker) and Luka (Doncic) and being a part of it."- Grant Williams
The rivalry between the Mavericks and Suns, and individually between Luka and Booker, is always fun to watch, and Williams seems ready to get in on the action. Mavs-Suns games always seem to come down to the wire, with their last matchup ending with Luka and Booker going nose-to-nose after Doncic missed a game-tying bunny at the rim.
Williams knows that these two teams don't like each other, and fans should be excited to see this budding rivalry continue into the future.
We'll have you covered with all the latest news and rumors surrounding Grant Williams and the Dallas Mavericks this season, so stay tuned.
"Barbie: A Cultural Icon" will include more than 250 dolls, an interactive Barbie Corvette and much more.September 19, 2023Phoenix Art Museum announced on Tuesday the arrival of a new blockbuster exhibition, "Barbie: A Cultural Icon," set to open on Feb. 14, 2024.In collaboration with leading global toy company Illusion Projects and Mattel Inc., the Barbie exhibit will be the first of its kind in Arizona, exploring over 60 years of the Barbie brand and the doll's global impact on pop culture.Vi...
"Barbie: A Cultural Icon" will include more than 250 dolls, an interactive Barbie Corvette and much more.
September 19, 2023
Phoenix Art Museum announced on Tuesday the arrival of a new blockbuster exhibition, "Barbie: A Cultural Icon," set to open on Feb. 14, 2024.
In collaboration with leading global toy company Illusion Projects and Mattel Inc., the Barbie exhibit will be the first of its kind in Arizona, exploring over 60 years of the Barbie brand and the doll's global impact on pop culture.
Visitors can expect to see over 250 vintage dolls, life-size fashion designs, exclusive interviews and narrative sections focusing on the trends, careers and personas Barbie has embodied throughout the years. The exhibition also features over 50 historical objects, video interviews with Barbie designers discussing five custom-made Barbie Dreamhouse TVs and offers unique photo opportunities, including an interactive, life-size Barbie Mirror Pink Corvette.
Illusion Projects, Inc. and Mattel Inc.
"For generations, Barbie has been a popular and prominent figure in our contemporary culture, reflecting the evolution of gender, identity, beauty, empowerment and success. Often influencing and shifting societal norms in tangible ways, Barbie has also been in step with trends throughout fashion history," Jeremy Mikolajczak, the Sybil Harrington Director and CEO of the Phoenix Art Museum, said in a press release. "As an institution dedicated to the research, scholarship and exhibition of fashion design and one of only seven art museums in the United States with an active collecting focus, we remain dedicated to presenting exhibitions that offer new and exciting explorations of this incredible artform, including the intersections of couture and popular culture. We are excited to provide our visitors with a unique opportunity to examine Barbie within this context through 'Barbie: A Cultural Icon.'"
The exhibition will be complemented by "The Power of Pink," an original Phoenix Art Museum fashion-design exhibition showcasing the color's history, science and associations with the Barbie brand. The exhibition examines the color's origins and role in fashion dating back to 17th-century France and showcases its influence on major designers like Gianfranco Ferré, Christian Dior, Valentino, Yves Saint Laurent and more.
“Our presentation of 'Barbie: A Cultural Icon' offers a timely opportunity for us to draw upon our incredible fashion-design collection to explore Barbie’s favorite color," Helen Jean, Phoenix Art Museum's Jacquie Dorrance Curator of Fashion Design, who curated "The Power of Pink," said in a press release. "Just like Barbie, the color pink sparks conversations, and just like Barbie, pink is having its day in the spotlight. We look forward to considering the history, politics and science behind this popular yet polarizing color.”
"Barbie: A Cultural Icon" will continue through July 7, 2024. Admission is included with general admission for the museum.
Phoenix Art Museum is located at 1625 N. Central Ave. Call 602-257-1880 or visit the museum website for more information.
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